Her Origin Story

From Grief to Growth: Toby Myles & Amy Mitchell on Building Aligned Systems for a Sustainable Business

Episode Summary

Amy Mitchell shares her origin story from copywriter and world traveler to systems expert and membership founder, plus how loss, curiosity, and aligned action shaped her sustainable approach to business.

Episode Notes

Check Out These Highlights:

After the loss of her father and a growing sense that her “good job” wasn’t quite enough, Amy Mitchell followed a quiet pull toward more freedom and purpose. What started with remote grant writing in Bali became a leap into entrepreneurship—and eventually led to the founding of Hey Systems, a supportive membership for service-based business owners who want clarity, structure, and sanity.

In this episode, Amy shares how her love for travel, learning, and systems collided in the best way—and why her first leap into copywriting helped her realize her true strength was in designing scalable systems. We talk about what it means to follow the next right thing, how to bounce back from business “wobbles,” and why sustainable growth always starts with solving a real problem.

About Amy Mitchell:

Amy Mitchell is the founder of Hey Systems, a membership that helps service-based entrepreneurs build calm, scalable systems to grow without burning out. She blends strategy, self-leadership, and systems thinking to help business owners take aligned action and stay focused on what really matters.

Connect with Amy:

📸 Instagram: https://www.instagram.com/heysystems/

Stalk Me Online!

🔗 LinkTree: https://linktr.ee/tobymyles_copywriting

🎁 Free Gift: The Nashville Method: 5-Day Storytelling Mini-Course

Subscribe to Her Origin Story on your favorite platform. New episodes every week with real, raw stories about the moments that started it all.