Her Origin Story

Freedom by Design: Toby Myles & Sarah Masci on Reinventing Work with VIP Days

Episode Summary

Sarah Masci shares her origin story from grieving new mom and burnt-out corporate employee to design entrepreneur and creator of a business model that changed everything. In this episode, we talk about simplifying your work, protecting your time, and saying yes to the messy middle.

Episode Notes

Check Out These Highlights:

When Sarah Masci realized she was spending more time commuting than with her five-month-old son and grieving the recent loss of her own mom, she knew something had to change. What followed was a winding journey through mom blogging, Etsy shops, branding work, and eventually a successful web design business. But even then, the hustle didn’t stop until one spontaneous offer to “just book me for a day” sparked an entirely new way of working.

In this episode, Sarah shares how she built her VIP Day model from the ground up, what made it such a game-changer (for her and her clients), and how she turned it into a scalable course that’s helped thousands of creatives rethink how they work. We also talk about burnout, boundary-setting, and how entrepreneurship is rarely a straight line, but always full of breadcrumbs worth following.

About Sarah Masci:

Sarah Masci is a business mentor and the founder of Day Rate Mastery®. She helps overworked service providers simplify their services with sustainable VIP day and day rate models, giving them more freedom, flexibility, and space to grow a business that works for their life, not the other way around.

Connect with Sarah:

🌐 Website: https://sarahmasci.com
📸 Instagram: https://instagram.com/sarahmasci
🎁 Free Resource: https://sarahmasci.com/pitch/

Stalk Me Online!

LinkTree: https://linktr.ee/tobymyles_copywriting

Free Gift: The Nashville Method: 5-Day Storytelling Mini-Course

Subscribe to Her Origin Story on your favorite platform. New episodes every week with real, raw stories about the moments that started it all.